One thing you have to love about Nordost: they don't do boring, passive demos at trade shows. If you walk into a Nordost demonstration, you may have to participate. At the very least, you have to pay attention in case you're asked a question. CES 2010 was no different. This wasn't simply a room to go into to listen to music; it was a room to visit in order to figure out just what matters to the sound.


And Nordost's answer: everything! This demo was about something you might think insignificant, or, heck, maybe something you've never even thought of at all. The jumpers that connect your biwire-capable speakers matter. And to demonstrate that they make a difference worth exploring, Nordost conducted a fascinating comparison that had everyone in the room listening closely.


The comparison was between four sets of jumpers: stock "no name" wires, a set from MIT, a set from Furutech, and, of course, a set from Nordost. These four jumpers were compared in succession. The only problem with this methodology, and really there is very little way around it, is that it takes a bit of time to make the change, and aural memory is short. However, to the credit of Roy Gregory, he is Johnny-on-the-spot with these types of demonstrations. He made the changes as quickly as he could and managed not to break his neck in the process.

To make a long story short, the Nordost jumpers had the consensus in the room: they sounded better, according to the captivated audience. You have to applaud a company that's confident enough in their products to put them up against competitors. And for that, they deserve a Standout Demo.


Roy Gregory holds Nordost's newest products: Sort Cones ($65 each and up, depending on Cone material), and Norse Jumpers ($149.99 for a set of four). []

Joomla Templates by Joomlashack